well...just been to the Leeds Art Fair launch in the Light. This is a different type of venue to the "normal" bespoke gallery. the main differences are :-

• the venue.   A busy shopping, eating and dining mall
• a live band was playing their music which gave the launch a festive air.
• the work is set out in the centre of the Mall  surrounded by the viewing audience rather than as a conventional gallery in which the exhibits surround the viewers
• the audience is very diverse.  There are on this first night a fair amount of invited guest viewers.  These guests can be distinguished by their hand held glass of wine!  Their is also a diverse age range among the guests and the among the 'general public' who were mingling in with the guests.
• the work is displayed on boards that are set at 90% angles to each other set in clusters on two floors of the Mall.  The work is grouped into  types of work, colleges, guests from Germany,  and  individual artists work grouped together if in sets and multiples.

I shall visit again when the audience is smaller at the weekend and note if there is a difference of the type of audience that are browsing the work.  I expect it will be mostly persons who are well heeled and young to middle aged fashion conscious office types which are the usual people who frequent and pass through the centre.

I shall let you know....